SOFTBANK MOBILE Selects Aicent SMS eXchange Service
Aicent SMS eXchange Hub Powers one of Japan's Leading Operators
San Jose, CA – December 20, 2006 –Aicent Inc., a leading provider of mobile data network services and solutions for global mobile operators, today announced that SOFTBANK MOBILE CORP., one of Japan's leading mobile telecommunications carriers, has selected Aicent SMS eXchange hub service to provide international SMS for its over 15 million mobile subscriber base.
SMS remains the highest ranked mobile service in terms of consumer preference of use, especially in Asia and Europe, according to a major survey conducted by the GSM Association, the global trade association for mobile phone operators; http://www.gsmworld.com/news/press_2006/press06_61.shtml
With Aicent SMS eXchange, mobile operators can speed their SMS inter-connections with more operators across the globe, increasing their messaging revenues more rapidly than under the existing connection methods. Aicent's offering features cascade billing, settlement services, web-based traffic reporting, interactive 2-way destination election process, and fraud & spam control. In addition, Aicent's unique Text2Image feature provides added value to handle foreign languages that cannot be displayed in a handset's native language. The Aicent SMS eXchange, which meets GSMA guidelines and is available via both SS7 and IP connections, is the ideal SMS hub of choice for global operators. Especially connecting to South Korea, Aicent offers character code conversion between SOFTBANK MOBILE and Korean mobile operators to guarantee pure "Hangul" communication by SoftBank 705SC, 706SC, 707SC and 709SC handsets provided by SAMSUNG. As a result, SOFTBANK MOIBLE was the first Japanese mobile operator to offer real SMS eXchange with ALL Korean operators in Japan.
"Aicent is pleased to work with one of Japan's most innovative mobile operators in the most dynamic mobile markets in the world," said Lynn Liu, President and CEO of Aicent, Inc. "We welcome the addition of SOFTBANK MOBILE to Aicent's SMS eXchange customer base which continues to rapidly grow in Asia, Europe, and Americas, riding on the industry momentum led by GSMA."
About SOFTBANK MOBILE CORP.
SOFTBANK MOBILE CORP. (President & CEO: Masayoshi Son), former Vodafone K.K. is a leading mobile operator in Japan with over 15 million customers and a member of the SOFTBANK Group. The Tokyo-based company offers a wide range of sophisticated mobile voice and data services, including Yahoo! K-tai, and launched the mobile industry's first picture messaging service (Sha-mail) in November 2000. SOFTBANK Mobile works in close cooperation with other SOFTBANK Group companies to accelerate the pace of the IT revolution. For further information, please visit www.softbankmobile.co.jp/corporate/en
About Aicent, Inc.
Aicent Inc. is a leading provider of data network services and solutions for global mobile operators. Aicent operates one of world's largest GRX networks with direct connections to over 50 operators, collectively serving more than 700 million mobile users. Through extensive peering arrangements, Aicent network reaches nearly all GPRS/3G operators around the world. Aicent also operates one of world's first and largest MMS Inter-working services, and provides SMS hubbing, mobile messaging delivery and other value added services across all types of 2.5G/3G mobile networks. The company is headquartered in San Jose, California with regional offices in Americas, Asia Pacific and Europe. For more information, please visit www.aicent.com
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Contact Information:
Aicent, Inc.
Michael Middleton (US Headquarters)
Tel: +1 408-324-1830
E-mail: michael.middleton@aicent.com
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