Aicent Updates

3 Announces Agreement with Aicent

Leading 3G network partners with Aicent to send more MMS messages.

San Jose, CALIF. – April 25, 2007 – Aicent, Inc. (www.aicent.com) today announced its partnership with mobile media company 3 in the UK to instantly deliver more multimedia messaging (MMS) worldwide.

Awarded Best Messaging Service at 3GSM in February, 3 is a market leader in mobile communications, entertainment and information. Its decision to use Aicent MMS Gateway will allow 3 customers in the UK to send large, content-rich multimedia messages to more than 600 mobile operators worldwide.

Aicent MMS Gateway operates as a platform for sending MMS and overcomes a major challenge for inter-network MMS delivery. Previously the MMS sender's operator required a relationship with the recipient's operator or the message could not be delivered. However Aicent MMS Gateway acts as a hub able to connect operators to other networks without individual agreements. This is an advantageous progression which increases the number of networks to which they can deliver messages - allowing operators to deliver the best possible service to customers.

"3's customers in the UK generate one of the highest MMS message volume per subscriber in the industry," said Adil Pastakia, Aicent's general manager for Europe, Africa and the Middle East. "With Aicent MMS Gateway, they can now send messages to millions more people all over the world."

"We are the leader in the convergence of communications, entertainment and information services for customers on the move," said David Cooper, CTO of 3 UK. "As MMS traffic continues to grow and customers' expectations increase we need to ensure their ability to send MMS to friends, family and colleagues anywhere in the world. With Aicent we have the best solution in the market."

About Aicent, Inc.
Serving more than one billion mobile users around the world, Aicent Inc. is a leading provider of data network services and solutions for global mobile operators. To enable mobile data roaming and interoperability between Aicent customers and other networks, Aicent operates one of world's largest GPRS and 3G network and data application exchanges, connecting to over 100 operators, including four of the world's five largest. Through extensive peering arrangements, the Aicent network reaches nearly all GPRS/3G operators around the world. Aicent also operates integrated mobile messaging services, including one of world's first and largest multimedia messaging exchanges, and offers other value-added services to help carriers maximize revenue opportunities. Founded in 2000 and headquartered in San Jose, California Aicent has regional offices in Americas, Asia Pacific and Europe. For more information, please visit: www.aicent.com

About 3
3 is a mobile media company delivering a convergence of communications, entertainment and information to customers on the move.

The three areas which form the core of its business are:

  • Communications - including all forms of personal communications, voice and video calling; text, picture and video messaging; and mobile blogging
  • Entertainment - including television, music audio and video, computer games, and media publishing
  • Information services - including wireless web, access to the best of the internet and a range of news services

3 UK is a member of the HWL group of 3G companies, which include 3G operations in Australia, Austria, Denmark, Hong Kong, Ireland, Israel, Italy, Sweden and soon Norway.

Three facts about 3:

  • 3, a mobile media company, launched the UK's first 3G network
  • 3 has over 3.9 million customers in the UK and over 14.7 million worldwide (March 2007 figures)
  • The 3 network offers national coverage for calls and texts, and over 90% population coverage for 3G services

For further information, please visit: www.three.co.uk or call the 3 Media Office on +44 20 7350 5696.

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Aicent Contact:

Shu Gan
Vice President of Marketing
Tel: +1 408-324-1839 ext 527
E-mail: shu.gan@aicent.com

 

Media Contact:

John Sidline
Mobility Public Relations
Tel: +1 503-946-5474
E-mail: jsidline@mobility.com